I’m a freelance Art Director (ACD) with over ten years of experience bringing ideas to life across TV, digital, social, and experiential campaigns for brands like Amazon, TurboTax, Airbnb, Walmart, and Pampers. With a background in mechanical engineering and fluency in English and Spanish, I love combining analytical thinking with creative strategy and multicultural insight to craft stories that connect with both general market and U.S. Hispanic audiences. I’ve collaborated with agencies like Wieden+Kennedy, FCB Chicago, Saatchi & Saatchi, and Havas, helping launch big brand campaigns and build social content that drives engagement — always focused on creating work that feels thoughtful, impactful, and culturally relevant.
EXPERIENCE:
FREELANCE AD/ACD • Present
The Community, Mother, Translation, Havas Chicago, McKinney, BBDO Chicago, Zubi, Annex88, and others.AMAZON • Oct 2022 - Jul 2023
HAVAS NYC • Apr 2022 - Aug 2022
Client: Wells FargoFCB Chicago • Nov 2020 - May 2021
Client: WalmartANNEX 88 • Sep 2019 - Dec 2019
Client:Core Hydration & Laughing Man CoffeeWIEDEN+KENNEDY Portland • Apr 2018 - Feb 2019
Client: AD: TurboTax and AirBnB.24/7 LAUNDRY SERVICE NYC • Nov 2017 - Feb 2018
Client: LG MobileSAATCHI & SAATCHI NYC • 2015 - 2017
AD: General Mills, Tecate, Pampers, Walmart, Tide, GSK, HSBC.Y&R California • 2015
AD: Blue Diamond, Citrix, Crystal CruisesY&R New York • 2015
AD: Drink Up, Land Rover, Conrad, DELLPEOPLE IDEAS & CULTURE NYC • 2014
Junior AD: Waldorf Astoria, Giraffas, AlessiSAPIENT NITRO Miami • 2014
Junior AD: Vitamin Water, BBVA Bancomer.CFE Mexico • 2010- 2012
AREA MANAGERLG Mexico • 2009 - 2010
RESEARCH & DESIGN ENGINEER
EDUCATION:
ART DIRECTION
MIAMI AD SCHOOL - 2014
B.S. MECHANICAL ENGINEERING
TECNOLÓGICO DE MONTERREY - 2009
RECOGNITIONS:
GRAPHIS 2016: GOLD - PIC AID
CLIO SPORTS 2015: GOLD Student OOH - Tackle the Spectacle
CLIO 2015: GOLD Student OOH - Tackle the Spectacle
New York Festivals 2015: SHORTLIST Student Digital - Amazon Inflight
FUTURE LIONS 2015: SHORTLIST - Amazon Inflight
SUMMIT CREATIVE AWARD 2015: SILVER Student - Tackle the Spectacle
CREATIVITY AWARDS 2015: SILVER Student Transit - Tackle the Spectacle
CREATIVITY AWARDS 2015: BRONZE Student Billboards Campaign or Series
GOLDEN AWARD OF MONTREUX 2015: FINALIST - Fear the Living
ADDY 2015 Miami: SILVER - Fear the Living
GRAPHIS 2015 - MERIT Beauty & Fashion - Fear the Living
GOLDEN AWARD OF MONTREUX 2015: FINALIST - Run Faster
CREATIVITY AWARDS 2015: BRONZE Student Poster - Run Faster
APPLIED ARTS 2014: BEST WEBSITE LoveYouAdly.com
ANDY 2014: GOLD Student Digital - Emergency Check In
YOUNG GLORY 2013: SHORTLIST - Emergency Check In
FUTURE LIONS 2013 - SHORTLIST - Emergency Check In